Redbubble is a global online marketplace for print-on-demand products featuring art from over 2 million independent artists. Founded in 2006, the platform enables customers to discover and purchase unique designs on apparel, home décor, stationery, and more. Redbubble operates internationally with offices in San Francisco, Melbourne, and Berlin, and serves millions of customers around the world.
Redbubble’s catalog is massive and highly diverse, with millions of artist generated listings. Traditional keyword approaches struggled when shoppers searched in natural language or concept based terms.
Vague, creative, or descriptive queries
Semantic misunderstandings, failing to surface relevant or inspiring designs
Limited discovery paths for users unsure of specific product titles or artist names
For a marketplace where search is one of the most critical touchpoints, these limitations directly impacted conversion rates, cart adds, and revenue.
Redbubble partnered with Marqo, an AI-native vector search engine purpose-built for product discovery. In a rapid implementation:
Marqo’s vector search replaced Redbubble’s existing keyword search across the platform.
The system semantically understood shopper intent, capturing the meaning behind descriptive, conceptual, or thematic searches.
Improved relevance allowed users to quickly surface unique designs even when queries were vague, typo-prone, or unconventional.
After an 8-week A/B test involving 20% of site traffic, Redbubble achieved substantial improvements across key commercial and customer experience metrics:
For a creative marketplace like Redbubble, search needs to do more than return results. It needs to translate open ended intent into confident purchase behavior. With Marqo powering discovery, Redbubble improved relevance for the long tail, inspiration led searches that keyword systems often miss.
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Envato reduces search abandonment with Marqo
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