Redbubble Unlocks $11m+ in Incremental Revenue with Marqo
Company Overview
Redbubble is a global online marketplace for print-on-demand products featuring art from over 2 million independent artists. Founded in 2006, the platform enables customers to discover and purchase unique designs on apparel, home décor, stationery, and more. Redbubble operates internationally with offices in San Francisco, Melbourne, and Berlin, and serves millions of customers around the world.
Challenge
With a massive, highly diverse catalog of print-on-demand products and millions of artist-generated listings, Redbubble’s keyword-based search system struggled with:
Vague, creative, or descriptive queries
Funny bumper sticker from The Officemodern minimalist business backgroundSemantic misunderstandings, failing to surface relevant or inspiring designs
Limited discovery paths for users unsure of specific product titles or artist names
For a marketplace where search is one of the most critical touchpoints, these limitations directly impacted conversion rates, cart adds, and revenue.
Solution
Redbubble partnered with Marqo, an AI-native vector search engine purpose-built for product discovery. In a rapid implementation:
Marqo’s vector search replaced Redbubble’s existing keyword search across the platform
The system semantically understood shopper intent, capturing the meaning behind descriptive, conceptual, or thematic searches
Improved relevance allowed users to quickly surface unique designs even when queries were vague, typo-prone, or unconventional
This enabled shoppers to discover art in a way that matched how they naturally search — with ideas and inspiration, not keywords.
Results
After an 8-week A/B test involving 20% of site traffic, Redbubble achieved substantial improvements across key commercial and customer experience metrics:
21%+
21% increase in add-to-cart rate for style-driven and descriptive queries
2.9%↑
2.9% lift in average order value driven by improved digital eperience.
Higher mobile engagement
Higher mobile engagement through faster, more intuitive semantic search experiences
Reduced search abandonment
Reduced search abandonment and bounce rates, particularly on high-intent product category pages
What This Means
For a creative, high-volume marketplace like Redbubble, search isn’t just about finding a product — it’s about inspiring discovery. By adopting Marqo’s AI-native vector search, Redbubble transformed its search experience into an intuitive, intent-based discovery engine.
The result:
More users searching.
Larger, higher value cart sizes.
And millions in incremental revenue unlocked — with minimal engineering overhead and no manual curation.
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