A suite of AI capabilities built for commerce discovery
Marqo brings together the core building blocks of high converting search, from relevance and personalization to filtering and continuous optimization.
Personalized Search Results
Marqo dynamically reorders search results using shopper behavior, preferences, and real-time context. As shoppers click, refine, add to cart, and purchase, Marqo adapts to surface products they are more likely to engage with and buy.
What this delivers
Results tailored to each shopper’s behavior
Faster paths to the right products and smoother discovery
Higher conversion without manual rules
Tolerance & Synonym Handling
Marqo accounts for typos and language variations, helping shoppers find the right products and preventing lost conversions from imperfect searches.
What this delivers
Fewer missed searches due to typos or wording differences
Stronger coverage across long-tail and regional queries
Higher conversion from high-intent searches
Smart Filtering
AI-powered filters adapt to real-time signals like stock availability, demand, and pricing, helping shoppers refine results without hitting dead ends.
What this delivers
Easier refinement across large catalogs
Fewer dead ends while filtering
Faster paths from browse to purchase
Self-Optimizing Search
Marqo continuously improves search and discovery using clickstream data from real shopper interactions, including clicks, refinements, add to cart actions, and purchases. As shopper behavior changes, results automatically adapt without constant manual tuning.
What this delivers
Results that improve over time based on real shopper behavior
Less manual configuration and ongoing maintenance
Consistent performance across seasons, trends, and assortments
Why LLM Based Search Beats Legacy Platforms
Traditional keyword search relies on exact matches and brittle rules. Marqo interprets what shoppers mean, connects queries to the right products, and returns more accurate results faster, improving discovery and conversion.
Understands intent, not just keywords
Marqo uses an LLM trained on your catalog. It interprets context and synonyms, maps queries to product attributes, and surfaces results that match what shoppers are trying to buy.
Handles Complex & Conversational Queries
Support long tail, voice, and natural language searches so shoppers can search the way they speak.
Image + Text Search
Enable visual search with text refinements, helping shoppers find similar products faster and narrow results with clearer intent.
No Dead Ends
Unlike rigid keyword searches that return “no results,” Marqo automatically suggests the most relevant products based on user behavior and catalog analysis.
Performance & Security
Ultra-Fast Response Times
Search results appear in milliseconds, optimized for both mobile and desktop.
Fully Managed & Automated
No complex tuning required; Marqo continuously self-optimizes search results without manual intervention.
Enterprise-Grade Security & Compliance
Fully GDPR, CCPA, and SOC 2 compliant, with end-to-end data encryption and privacy controls.
Seamless Integration
Compatible with major eCommerce platforms, custom headless architectures, and API-driven storefronts.
