KICKSCREW Increases Revenue and Conversion with Marqo’s AI-Native Product Discovery
Company Overview
KICKSCREW is a leading global sneaker marketplace connecting enthusiasts with authentic footwear, apparel, and accessories. Specializing in streetwear and limited-edition releases, the platform offers over 400,000 unique styles from top brands like Nike, Adidas, and Jordan, serving a worldwide community of collectors and fashion-forward consumers.
Challenges
KICKSCREW previously relied on Algolia to power on-site search. As the company expanded its global catalog and shopper base, the team began to seek a solution that could evolve alongside its growing complexity. With thousands of SKUs constantly changing across regions, sizes, and release dates, KICKSCREW needed a search experience that could better understand intent and surface the most relevant products in real time.
The goal was to create a more adaptive discovery experience that reflected how sneaker enthusiasts actually search and shop. The team wanted to improve relevance for branded and model-specific queries, accurately interpret model numbers and product codes, prioritize new releases and trending products, and dynamically manage out-of-stock visibility without hurting SEO.
To continue delivering a best-in-class shopping experience, KICKSCREW set out to find a more intelligent and flexible search partner capable of supporting its next stage of growth.
Poor relevance on head brand queries
Inability to handle model number complexity
Buried new releases due to lack of proper boosting signals
Ignored inventory state with out of stock items cluttering search results
Lacked merchandising control and recommendations
KICKSCREW needed a smarter, more adaptive search experience that could increase conversion and average order size while reducing search friction.
