KICKS CREW Unlocks 28% Higher Cart Value with Marqo
Company Overview
KICKS CREW is a leading global sneaker marketplace connecting enthusiasts with authentic footwear, apparel, and accessories. Specializing in streetwear and limited-edition releases, the platform offers over 400,000 unique styles from top brands like Nike, Adidas, and Jordan, serving a worldwide community of collectors and fashion-forward consumers.
Challenge
KICKS CREW's previous third-party search solution could not keep up with the complexities of a dynamic sneaker catalog. The limitations were directly impacting revenue and user experience:
Poor relevance on head (brand/model) queries
Running Shoes → Wrong variants surfacedInability to handle model number complexity
Buried new releases due to lack of proper boosting signals
Ignored inventory state with out of stock items cluttering search results
Lacked merchandising control and recommendations
KICKS CREW needed a smarter, more adaptive search experience that could increase conversion and average order size while reducing search friction.
Solution
KICKS CREW partnered with Marqo to replace its legacy provider with an AI-native search engine built for understanding nuanced product discovery. The implementation focused on aligning search results with real-time shopper behavior and business goals. In a rapid rollout, the team:
Optimized ranking by leveraging first-click and add-to-cart signals to boost popular products
ClicksPurchasesRegional PreferencesImproved query handling with lexical boosting for model numbers, alternate codes, and brand-specific terms
Kept out-of-stock items indexable for SEO but dynamically deprioritized in live results
Added recommendations, trending queries, popular products, and merchandising controls for pinning products to key queries
This shift gave sneaker shoppers an intuitive way to search — by brand, style, release date, or model code — while significantly increasing engagement and driving higher cart values.
Results
After implementing Marqo for 100% of site traffic, KICKS CREW saw immediate and significant impact:
28%+
28% increase in average cart value (ATC/User Value)
Relevance that matches intent
Discovery on head terms improved as ranking weights and signals aligned with shopper intent.
Search-to-purchase lift
More sessions moved from query to checkout — faster.
What This Means
The shift to Marqo reshaped how KICKS CREW converts intent into revenue. Accurate model-number lookups, boosted new releases, and smarter ranking deliver exactly what customers expect — and more. Instead of losing shoppers to irrelevant results or buried inventory, KICKS CREW now drives bigger baskets and stronger loyalty from its core search experience.
The result:
New drops, model codes, and top sneakers surfaced instantly.
Out-of-stock handled smartly without hurting conversion.
Faster discovery turned searches into higher-value carts.
Request a demo
We’d love to speak with you. Send us your questions about Marqo and we’ll set up a time to meet with you.
