State of AI in Consumer and Retail: How Consumer Expectations are Rewriting Retail
A new era of consumer behavior has arrived. Discover how AI is reshaping expectations, transforming product discovery, and redefining competitiveness across the sector.
Short Summary Section
The year 2025 marks a major shift in the consumer and retail landscape.
AI has moved from exploration to execution, powering forecasting, supply chains, product development, and customer experience. At the same time, consumers are adopting AI even faster than the brands that serve them. Their expectations for intelligent, intuitive, and personalized experiences continue to rise.
This report explores the forces reshaping the industry, the growing gap between organizations that scale AI effectively and those that fall behind, and the critical role of modern product discovery in driving revenue, loyalty, and differentiation.
Why This Report Matters
What Is Inside the Report
8 comprehensive chapters packed with insights
The Market Pulse
How AI empowered consumers are raising expectations for personalization, value, and decision support.
The State of AI Adoption
Where companies are investing, what they are achieving, and the challenges slowing progress.
Customer Experience as the North Star
Why customer experience is the primary driver of AI investment and margin performance.
The Leader and Laggard Divide
How top performers are scaling AI and why others are falling behind.
The Relevance Gap
Why outdated discovery systems are reducing revenue and weakening customer trust.
The Business Case for Modern Discovery
Performance lifts from SwimOutlet and other brands using AI native discovery systems.
The New Shopping Journey
How generative AI and agentic AI are reshaping exploration, evaluation, and decision making.
Preparing for the Future of AI Enabled Commerce
Where leaders are prioritizing investment and how to build the right foundations today.
